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This BBQ Cookbook Can Sharpen Knives, Start Fires and Serve Meat!

We're big fans of BBQ here at the PopLyfe Shop. Tramontina Cookware's Biblia Definitiva Do Churrasco or The Barbecue Bible hits a home run with this interactive marketing piece that combines a beautifully designed "cook book" with all the tools you need to prepare the perfect barbecue.

It not only shows you how to make the perfect barbecue, it actually provides you with all the tools you need:

One sheet provides your charcoal when broken into pieces, another can be used to light the fire, and another converts into a hand fan to help stoke your flame. Other pages include an apron, a knife sharpener, meat wrapper, and a cutting board. 

Tramontina says only a few master barbecue chefs will receive the books initially, though the agency is creating a simplified version to be sold in stores. I'd buy it, but I wouldn't dare touch it!


The Bible of Barbecue — Tramontina from JWT Brasil on Vimeo.



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